TIME
2023
ROLE
FRAMER DEVELOPER & WEB DESIGNER
Charm®
Charm® is a modern brand focused on creating elegant, thoughtful, and high-quality lifestyle products. The project goal was to design and develop a refined digital presence that reflected the brand’s minimal yet premium aesthetic.
Charm’s previous website didn’t capture the elegance or sophistication of the brand. It lacked consistent design language, smooth navigation, and scalability for future product expansions. The founder, Chris Booth, wanted a website that felt timeless, user-friendly, and conversion-oriented — one that matched the brand’s premium identity.
I designed and developed a Framer website that balanced visual elegance with performance and usability. The new layout emphasized product storytelling, clean typography, and immersive visuals while ensuring speed and responsiveness across all devices.
Key highlights:
Minimal, modern UI reflecting Charm’s brand ethos
Smooth animations and scroll interactions for an engaging user flow
Easy CMS setup for product and content management
Optimized structure for SEO and faster load times
The new Charm® website helped the brand establish a stronger online identity, improved user engagement, and created a seamless product discovery experience. Chris Booth appreciated the smooth collaboration, noting how the final result perfectly aligned with his vision for Charm’s digital direction.
