TIME
2023
ROLE
Shopify Developer & UX Designer
The Candlewick Store
Candlewick is a luxury candle and home fragrance brand that wanted to elevate its online presence with a modern, fast, and conversion-driven eCommerce experience.
The brand was previously running its website on WordPress, which had frequent technical issues, slow page loading, and poor mobile optimization. Managing products and inventory was time-consuming, and the checkout experience was inconsistent — leading to high bounce rates and abandoned carts.
I migrated Candlewick’s entire store from WordPress to Shopify, designing a clean, elegant, and performance-optimized storefront that reflects the brand’s premium identity.
Key improvements included:
Fully custom Shopify theme built with performance and scalability in mind
Streamlined navigation and product filtering for a smoother user journey
Integrated Shopify’s native checkout, resulting in faster transactions
Enhanced mobile responsiveness and SEO optimization
Added custom sections for storytelling, seasonal collections, and promotions
